Organic flour is about more than baking. It's the future of farming.
How our organic farmers are saving the soil.

Bob Baker — fourth-generation farmer, lifelong resident of Alva, Oklahoma, and King Arthur grower — is at the wheel as we make our own road through his fields. Bouncing along, he points to the hillside dugout and artesian well his great-grandfather almost died trying to dig in the middle of this open prairie. Big dreams, I think. I guess that’s what it takes.
We park and climb out into thick grass, fertilized by his grazing cattle. It’s nice, but not exactly hospitable.
“It’s windy!” I holler.
“That’s not wind,” he replies through a smile. “That’s normal!”
We’re standing where the door to the dugout would have opened to the southeast, avoiding the dominant northwest wind. In all directions are busy fields, alive with ladybugs. A red-winged blackbird calls into the wind as a scissor-tailed flycatcher swoops through looking for supper. Swaying in front of us, as far as the eye can see, are 4 Generations Organic Farms' fields of organic wheat, much of it destined for bags of King Arthur flour.
As perfect as this scene is — a baker standing next to a farmer admiring the fruit of a season, dreaming of breads and pastries — the truth is that farming is hard. I don’t mean regular struggles with to-do lists longer than a field row. I’m talking about big things: from our changing climate to labor shortages to the basic fact that farmers feed the world. It ain’t easy.
“They don't say much,” he replies, when I ask him what the farmers around here have to say about his methods. Most grow conventional wheat, doing things the way they have for decades. Eight years ago, Bob looked at the growing market for organic grain and ditched his playbook.
“So why did you switch to organics?" I ask, knowing that he’s going against the grain.
“Well, the answer I’ll give you, you’re probably not going to like. I got into it for the money.” He explains that because of the low margins of conventional grain pricing, he could rent his land to another farmer and earn about the same as he would growing crops himself. So he could either farm, working and worrying all year, or just rent out his land and “sit on the beach in Florida and drink Mai Tai’s.”
But there was a third option, one requiring transitional years, a huge outlay of investment capital, new machinery, and new growing methods: He could switch to organic and sell his wheat at a better margin.
When I ask about challenges, he responds, ready to laugh, “Well, how much time do you have?” Growing certified organic crops is, as Bob might say in his drawl, “a whole 'nother thing.”
While both conventional and organic farms produce wheat, the differences between the farming systems are more complicated than simply manure versus chemicals. Organic farming at its core is about building (restoring and stewarding) the farm ecosystem.
“We have mined our soil of the nutrients, and now farmers are tricking the plant into producing wheat. In organic, we’re not dumping on the nitrogen because we can’t.” In order to grow vigorous plants with good yields in an organic system, “We had to go back to the basics of the soil and ask, ‘What do we need to grow this plant?’” To find the answer, he went digging.
The National Resource Conservation Service, founded by Franklin Roosevelt in response to the destruction and loss of topsoil in the Dust Bowl years, states that “Soil health is defined as the continued capacity of soil to function as a vital living ecosystem that sustains plants, animals, and humans.”
This system, rather than being fueled by something from above, is driven by what’s beneath.
Speaking with the passion of the converted, Bob recounts the work he and his team have done to restore levels of minerals and micronutrients on the farm. When he talks about the results, it’s as though he’s stuck his head in the ground and looked around; bacteria processing nutrients, fungi and networks of mycelium, earthworms (formerly nonexistent) aerating the dirt, plants sequestering carbon, and deep roots drawing minerals from all directions beneath fields of undeniable vigor.
“See those terraces?” Bob asks, referring to the system of raised dirt levees that wind like topographic lines along elevation contours. He explains that they reduce erosion, keeping valuable moisture where the wheat needs it while also preventing run-off.
He points to the field edges where catchment ditches remain unmowed. On the advice of biologists, he’s let the grasses and native species grow, providing valuable habitat for ladybugs and other beneficial insects — another link in the healthy chain, another reason that the flycatchers are here.
Bob sums up his mission in two words: “Soil health.” More specifically, “Building the biology back into the soil so it’ll be there for the next generation.” Walking through the offices of 4 Generations Organic Farms, it's clear that in 100 years this place will need a name change for a new generation.
King Arthur organic flour is available through our online shop and in grocery stores nationwide.
Photos by Scott Slusher.
August 8, 2021 at 6:06pm
Loved the article-thanks. We have been organic farmers for the past 60 years( veggies, honey, meat ) and we are so happy that you have organic products. We only buy our baking materials from you at King Arthur and are thrilled that our local grocery store now carries your Organic flour.Thanks. Arlene
PS I have taught my daughter and grand children to bake with your products !!
August 9, 2021 at 9:53am
In reply to Loved the article-thanks. We… by Arlene (not verified)
Thanks for baking with us, Arlene! We appreciate your support and your commitment to organic farming!
August 8, 2021 at 12:47pm
Great article on organic farming! Thank you for the education.
August 8, 2021 at 11:45am
I really loved this blog , I lived on a farm growing up we girl’s always worked picking cotton as soon as it was ready (watching weather) and pulling corn all this by hand (no machines then) I try to support small farmer’s and businesses, I remember the hard,hard work they have put in .
Yet I miss all the times I grew up in , chickens , Ginuea, ducks, Cows,calves, hogs and hog killing season and calves killing season for fresh meat in our freezer. I felt homesick reading this blog, of course organically grown is best ! Thanks for the update.
August 6, 2021 at 12:35pm
Thank you for the well written, informative article. I always try to buy organic whenever possible. I know wheat is non-GMO and KAF standards are high, but do the conventional farmers you purchase from desiccate the wheat with Glyphosate before harvesting?
August 6, 2021 at 2:59pm
In reply to Thank you for the well… by Richard Cardarelli (not verified)
Thanks for checking with us, Richard, and for mentioning how much you enjoyed the article!
You're absolutely right about our standards being very high. King Arthur Baking partners with mills and farmers to produce flour that meets our exceptional standards and specifications to ensure superior baking performance.
For non-organic (conventional) wheat, glyphosate is federally approved for use by farmers. Any application must comply with its regulatory approval, and, if used, residual glyphosate levels in wheat should remain well below the federally mandated level for wheat of 30 parts per million.
As you're aware, we also offer a full line of certified 100% organic flours, where the use of glyphosate is prohibited across the board. Our organic flour line is independently verified by QAI (Quality Assurance International) to ensure organic certification requirements are strictly followed.
We also continue to work with all our wheat farmers and mill network to source the best wheat possible. This includes innovations that make our non-organic White Whole Wheat Flour (whose wheat is grown for us by Farmer Direct Foods cooperative), traceable back to the wheat's source and permit guidelines to be set around crop management, including not using glyphosate as a pre-harvest application.
We offer our organic line and actively pursue a variety of solutions that meet the goals of our Food Philosophy and so that customers have options to suit their individual needs.
August 7, 2021 at 2:23pm
In reply to Thanks for checking with us,… by jcloutier
I am Rosalee Tibbits, a wheat grower in north central Kansas. We are not organic; however, we are 40 + years no-till producers, with a history prior to no-till of being “stubble mulch enthusiasts”. If you don’t know that term, you’re not really in the [farming] ball game!! No-till producers have the exact goals of this organic farmer in Oklahoma. No!! We do not use glyphosate on our wheat!! That seems to me to have become a hammer with which to beat up on farmer generally and nonorganic producers, specifically. It’s ludicrous and unheard of in our area! It’s one more reason we conscientious stewards of the soil, are being stigmatized! I’m incensed to be accused of this!! It’s untrue and most unfair for this falsehood to be propagated. Stop!!
August 9, 2021 at 2:46pm
In reply to I am Rosalee Tibbits, a… by Rosalee Tibbits (not verified)
It's good to hear from you over here in our blog, Rosalee! We’re so accustomed to connecting with you on our Facebook page. Your frustration is heard and I’m genuinely sorry that my response to Richard landed as an unfair, broad-brush definition of non-organic wheat. I see how that could feel like a disservice to farmers working so hard to be exceptional stewards of the land outside of organic farming.
Knowing your connection to Farmer Direct Foods (which supplies our amazing White Whole Wheat Flour that we’re quite proud of: Where our White Whole Wheat Flour starts) we can understand your take that many people can miss the incredible care and quality management that can be applied to non-organic wheat. We partner with the Farmer Direct Foods cooperative for exactly that reason — because it represents some of the highest quality non-organic growing practices that can be both traced and verified. As you’ve identified, wheat from the cooperative doesn’t have glyphosate applied as a pre-harvest application.
When fans and customers ask us about the possibility of glyphosate use, our primary goal is to be transparent and state the facts regarding federal approval for non-organic wheat and the maximum threshold for residue. It’s no guarantee of use by any given farmer, which we acknowledge in the response by clarifying, “if it’s used ...” You’ll be glad to know that in some responses we also point to the White Whole Wheat Flour as an option for many customers whose preference is to avoid the possibility of glyphosate use would want to consider, depending on the context of their question. I've gone back into my response to Richard to include this detail, so that you'll see it's updated.
Our team is at the continual practice of making sure our flour is the best quality it can be — both in terms of its baking outcomes and also how it’s produced. In a world where there isn’t a one-size solution to fit every need, you and all our partners and customers can count on our commitment to explore a combination of options to produce the very best flour out there.
April 12, 2022 at 1:48pm
In reply to I am Rosalee Tibbits, a… by Rosalee Tibbits (not verified)
Rosalee, congrats on the no-till, made so important in the efforts of John Jeavons. Even more important than organic and no glyphosate, I would think, is the replenishment of the soil itself across all agricultural venues. One fabulous idea is the planting of buckwheat, and I wonder why more farmers don't seem to know about its benefits.
October 15, 2024 at 3:43pm
In reply to I am Rosalee Tibbits, a… by Rosalee Tibbits (not verified)
We have a little house in the suburbs and we are strong supporters of a no-till or organic farm/ranch/eco system even on a small scale. We plant cover crops in our own backyard beds to improve the quality of our clay soil. The cover crops have helped drainage because the soil is healthier. The unseen root system is vibrant. Restorative agriculture is the answer to many food chain supply issues and environmental concerns. Plants do so much more than provide food. Of course, providing food is, in itself, a Godsend. I am grateful to the farmers and ranchers that are mindful about how they raise their livestock and crops. Americans are generally willing to purchase higher quality food and most of us know how desperately we need it! We have relatives who are farmers: one is more ecologically minded than others but we support whatever method they choose. Thank you KA for supporting this in research and the marketplace.
Pagination