Starting this fall, King Arthur Baking Company will open two pop-ups in key cities on the East Coast, broadening their reach and fostering deeper connections with baking enthusiasts.
Norwich, VT, September 16, 2024 – King Arthur Baking Company, America’s most trusted baking authority since 1790, is excited to announce the opening of two new pop-up retail locations in Fairfax, Virginia, and Boston, Massachusetts. These pop-ups are designed to increase brand awareness, foster community connections, and inspire bakers of all levels.
“Pop-up shops provide a unique opportunity to engage directly with the community, share our passion for baking, and offer a curated selection of baking essentials, gifts, and tools,” says Bill Tine, Chief Marketing Officer at King Arthur Baking Company. “We aim to strengthen our relationship with customers through hands-on education, inspiration, and community involvement, making baking accessible and enjoyable for everyone.”
Fairfax, Virginia Pop-Up: A Community Connection
Located at 11948 Grand Commons Avenue at Fairfax Corner in Fairfax, Virginia, this pop-up will be open from September 16 through July 31, 2025, offering a wide range of baking essentials and gifts, including ingredients, flours, mixes, tools, and appliances. This location was chosen for its vibrant food scene, strong community spirit, and appreciation for baking — values that align perfectly with King Arthur Baking Company.
The Fairfax pop-up will also bring more King Arthur involvement in the area, including visits from the Bake Truck in November offering free baked goods at local events and grocery stores, and the introduction of the Bake for Good Program in area schools.
Boston, Massachusetts Pop-Up: A Nod to its Roots
Just in time for the holiday season, King Arthur Baking Company will bring its pop-up experience to Boston, Massachusetts, where the company was founded in 1790. The Boston pop-up, located at 172 Newbury Street, will offer a similar range of baking essentials and host unique events designed to engage and inspire the local community of bakers. This location will run from October 3 through December 31, 2024.
Looking Ahead: Goals and Impact
King Arthur Baking Company aims to create lasting connections in communities by sharing their expertise, supporting local schools, and fostering meaningful partnerships. With a commitment to quality, sustainability, and community, their pop-ups celebrate the joy of baking and invite everyone to discover the magic of creating something delicious.
About King Arthur Baking Company
King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, a certified B Corp, 1% for the Planet member, and 100% employee-owned, King Arthur Baking is the ultimate baking resource, providing the highest quality ingredients for the most delicious baked goods while inspiring connections and community through baking. King Arthur’s superior flours and mixes are available in supermarkets nationwide.
Visit KingArthurBaking.com for more specialty baking items, mixes, gluten-free products, recipes, guides, and more. Follow King Arthur Baking Company on Facebook, Instagram, or Twitter.
