Thanks for being open and bringing this up! Pricing is a process our team takes seriously, and our interest is in balancing quality products with the cost to customers. Our team looks to ingredients and resources that meet an exceptionally high bar when considering them for our lineup of offerings. While we believe this leads to superior products, it can also affect the cost of the goods themselves. We hope you find that baking with KA really does make a difference in your kitchen, but in the end we hope you find goods best that bring the joy of baking to your life. Be well and happy baking! 

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